Franchise Opportunities

Everything you need. Be Better®

Maximize your business with the strengths and resources of Better Homes and Gardens Real Estate® behind you.

Here’s what you’ll experience when you become part of our brand:

Brand & Marketing

Market yourself with a powerful lifestyle brand.

America’s most trusted brand will open doors for you. Brokers and affiliated agents benefit from the universal awareness of the Better Homes and Gardens name and the consumer trust that comes along with the brand, as well as national marketing campaigns.

Tailored Tools & Resources

  • Professionally-designed, presentations, print and digital marketing templates to market to both buyers and sellers
  • Exclusive marketing materials for different market segments and lifestyles such as waterfront, luxury and urban
  • High-quality lifestyle and real estate content to help keep in touch with customers and prospects year-round
Strategic Consulting and Growth

Strengthen and expand your business.

Operations

Financial reviews, management reporting, tools, and assistance with operational matters

Development Opportunities

New markets and strategies

Mergers & Acquisitions

Support and guidance, expansion opportunities, and strategic consulting

Settlement Services

Analysis, planning, execution, and Cartus relocation services

Lead Management

Generating, distributing, and converting leads

Talent Acquisition & Learning

Achieve a new level of performance with a top-notch team.

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Talent Attraction

Strategies to help you find the best people for your business.
  • Best practices and tools from a dedicated team
  • Support tailored to your individual market
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Learning Resources

Help your affiliated agents hit the ground running.
  • Company culture training
  • Educational content
  • Technology
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Agent Engagement & Retention

Make your agents increasingly successful over time.
  • Technology to land better leads
  • Marketing tools
  • Skill development
Tools & Support

Access resources to keep you and your affiliated agents engaged, productive, and successful.

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Agent Productivity Tools Stay ahead of change with the cutting-edge technology.

  • ZAP® websites and mobile apps to gain insight and communicate with potential buyers and sellers
  • Better Homes and Gardens Real Estate consumer app powered by ZAP®
  • LeadRouter for lead-capturing
  • National lead strategy that includes paid search, SEO, social media, and video
  • Featured and exclusive listings on Zillow
  • Digital marketing center with customizable templates

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Training & Certifications Provide educational opportunities with the best tools in the business.

  • Online training with Be Better University
  • Sales skills and technology training
  • Continuing education
  • Leadership training including GROW: How to Run a Better Homes and Gardens Real Estate Office
  • Succession planning with the Ascend program
  • Licensing and post-licensing support via Continuing Education Shop (where available)

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Intranet Stay connected to the latest happenings with our intranet, The Greenhouse.

  • Leads and referrals
  • Marketing and business tools
  • Talent attraction
  • Training
  • Discounts on services
  • Document storage
Peer Network

Gain connections that matter.

Join our brand and get the opportunity to network, learn from the best
in the business, and share ideas with our entire community.

Connect with us.

Meet your regional representative and learn more about how
Better Homes and Gardens® Real Estate can help your unique business.

Choose your region from the map below.

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Chris Nichols

Chris Nichols
Managing Regional Vice President,
Membership Sales
chris.nichols@bhgrealestate.com
973-407-5769

Contact Chris

Rich DeNicola

Rich DeNicola
Senior Vice President,
Membership Development,
Rich.DeNicola@bhgrealestate.com
973-407-4228

Contact Nicholas

Kevin Woody

Kevin Woody
Managing Regional Vice President,
Membership Sales
kevin.woody@bhgrealestate.com
973-407-2047

Contact Kevin

Info Kit

Make your dream a reality.

Download the Better Homes and Gardens® Real Estate Brand Opportunity Brochure.