It is important for a brand to have at its foundation a set of core values. This helps ensure the brand remains on the right course for growth, including aligning with the right companies which also share its values. It enables the brand to prioritize effectively and hit and exceed goals. Most importantly, it serves as a blueprint for its service philosophies and practices.
Better Homes and Gardens Real Estate’s core values are PAIGE: passion, authenticity, innovation, growth and excellence. PAIGE represents the following:
• Passion - to stimulate energy to a higher level of inspiration and emotion
• Authenticity – being actually and precisely what we claim to be
• Innovation – to be contemporary in our approach to business and life
• Growth – to have increasing influence
• Excellence – to consistently exceed expectations